CCC mentioned in the media: “Brewers put money into ‘drugs’”

Harry van Gelder, 5th of September, 2018
De Telegraaf 

Beer brewers are investing more frequently in the booming cannabis market. Last month, Constellations Brands, makers of Corona beer, announced almost $4 billion in investments in Canopy Growth, Canada’s largest cannabis firm. Molson Coors are by now working together with medicinal cannabis producers Hydropothecary. Heineken, too, are putting up some show in this field.

In California, American subsidiary Lagunitas are marketing the Hi-Fi Hops cannabis drink. It boils down to a sparkling hop water, infused with the cannabis substance THC. Where top executive Jean Francois van Boxmeer got more than just a shock on hearing about the plans (“Have you gone completely mad?”), he has by now become convinced of the appropriateness of this step, which is legitimate by the way. Lagunitas are allowed free range as long as this does not invoke legal problems.

This consent on the part of Van Boxmeer might well turn out to be a good decision. After all, despite president’s Trump’s war on drugs, interest on the part of Wall Street in investing in marijuana firms just never was as high as this. According to Bloomberg, the North-American Marijuana index rose by 140% this year; a poor contrast being the S&P 500, at a mere 17%.

This year, legitimate cannabis sales in the US are moving around $6 billion. According to analysts at Canadian investment bank GMP Securities, the American market will be valued at over $20 billion by 2022.

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Investment: the emerging cannabis market

The Cannabis Capital Convention is the first cannabis conference in the Netherlands for investors and entrepreneurs.

According to The Cannabis Industry 2017 Annual Report, sales of cannabis – both recreational and medical – will take off in 2018 with an expected reach of $4.75 billion. In 2025, the forecast is that it will hit $25 billion. This is a result of the legalization of cannabis for recreational use in Canada as well as multiple states in the United States of America. The legalization is expected to extend to other states as well, after the mid-term elections this November. When more states and countries legalize the production and consumption of this product, even more new businesses will appear, something that we have already seen in the last years. In North America cannabis has been recognized as a profitable emerging market, which caused multiple companies and funds to arise, which are invested in on a big scale.

In Europe, the cannabis market is emerging as well. In the last half year, the cannabis industry in Europe has grown more than in the last five years. Multiple European countries have announced legislation and millions of dollars have been invested in the European cannabis industry alone. Europe has benefitted from the abovementioned global developments, since the governments can follow the lead of North America. Governments now fully comprehend the benefits that come with the legislation of cannabis, socially as well as financially.

We want to bring the knowledge of the North American cannabis investors and the newness of the European cannabis market together in our Cannabis Capital Convention. Here, experienced experts from cannabis production companies, investors and analysts are invited as speakers and this will help in the investor learning experience. Also, European experts are invited to tell you about the current trends in this relatively unknown investment market.


The goal of the Cannabis Capital Convention is to inform about the investing opportunities in the cannabis industry. Speakers range from product specialists and companies to analysts from leading investment banks in cannabis. The day is filled with instructive speeches aspired to give you insights into these investment opportunities and to network with cannabis investors and influencers during lunch and drinks. An overview of the day:

We are proud to announce that the convention will be held at the memorable location of Eye Filmmuseum Amsterdam, which is located in the center of the capital, across the Central Station. Apart from an atmospheric venue for events, the Eye is a film museum dedicated to cinematography. The location is known for its architecture, designed by Roman Delugan and Elke Delugan-Meissl, opened in 2012. The venue has a capacity of 300, which will cause it to be an exclusive occasion. There will be a lot of room for networking with the participants as well as with the speakers.


Michael Kraland
Michael KralandModerator CCC
Michael Kraland is the moderator at the Cannabis Capital Convention. Michael is a publicist and a professional investor. In 1998 he became co-founder and shareholder of the Dutch investment website IEX.nl.
Robert Cheney
Robert CheneyCEO C21 Investments Inc.
Robert Cheney is an entrepreneur and investor with a background in media, film, internet technology and telecommunications. His focus is building exceptional management teams and focusing on investment opportunities with strong growth potential. Additionally, Rob’s early training as a corporate securities lawyer lends an advantageous skill-set in the execution of M & A transactions. With C21, Rob’s strategy is value creation through disciplined consolidation of an early-stage fragmented industry; building scale and life-style brands as a consumer driven products company.
Randy Torcom
Randy TorcomVice-President Marketing C21 Investments Inc.
Randy Torcom is the Vice-President of Marketing for C21 Investments Inc. Responsible for C21 products, Randy oversees the international brand strategy ensuring delivery of a compelling proposition of high-quality products, with life-style and value delivery that consumers can have a connection with.
Stephen Murphy
Stephen MurphyManaging Director Prohibition Partners
Stephen is Managing Director & Co-Founder of Prohibition Partners, the leading source of intelligence and insights into the European cannabis industry. As a cannabis specialist focused on developing the legal European cannabis industry, Stephen is a Co-Founder of European Cannabis Holdings and Cannabis Europa.
Matt Reid
Matt ReidAnalyst Berenberg Bank
Matt Reid joined Berenberg in October 2015 on the international graduate programme. Having completed several rotations within the research department, he joined the Beverages team in October 2016. Matthew graduated from the University of Oxford with a BA in Philosophy, Politics and Economics, and is a CFA III candidate.
Tjalling Erkelens
Tjalling ErkelensFounder Bedrocan
Tjalling Erkelens is the founder of Bedrocan and currently holds the position of CEO / chairman of the board. He started Bedrocan in the Netherlands as a family business, and he maintains these roots as Bedrocan continues to grow.
Since 2003 Bedrocan provides standardised cannabis of pharmaceutical quality to the Dutch government. It’s the oldest legal company in the world providing several, chemically different cannabis varieties to be used by patients on doctor’s prescription and as a raw material for the pharmaceutical industry (API).
For the past 20 years, Tjalling has developed and standardised unique methods of producing cannabis to pharmaceutical standards to a level achieved by no other company.
Mauricio Agudelo
Mauricio AgudeloChief Financial Officer Bedrocan International
Mauricio Agudelo recently joined Bedrocan International (“BI”) as Chief Financial Officer. Immediately prior to joining BI, he was also the Managing Director and one of the founding members of a Luxembourg private equity fund that invests in cannabis-related enterprises throughout the world.
Sky Pinnick
Sky PinnickCEO Phantom Farms
Sky Pinnick is the CEO of Phantom Farms, one of the largest cannabis brands in Oregon. Sky oversees the eight companies that collectively represent Phantom Farms including multiple producer licenses spanning 125,000 square feet of canopy, an extraction lab, and a distribution company. Prior to starting Phantom, Sky was a Director and Producer for Rage Productions.
R Gary Mesch
R Gary MeschCEO Palo Verde Global
In 2001, after stepping down from VersaTel Telecom NV. NL, Gary formed Alpine Angels in Vail, Colorado in order to create or invest in opportunities with associates. CityFibre London was funded by Alpine Angels as was MicroPhage. Gary has other Cannabis investments. Gary’s experience in financing and strategy in highly regulated, emerging markets will aid PVGH/LGH in becoming a regional, national or global powerhouse in the emerging legal cannabis industry.
Alex Brooks
Alex BrooksSenior analyst at Canaccord Genuity
Alex Brooks is a senior analyst at Canaccord Genuity, covering a range of industries as part of the Mid-Market Opportunities Group. He has over 20 years’ experience in equity markets across multiple sectors and geographies. In August he published a major note on the cannabis sector in Europe, with a focus on the rapid growth the sector has enjoyed in the past few years and the ongoing legalization efforts across the continent.
Eric R. Shoemaker
Eric R. ShoemakerPresident Swell Companies Ltd.
Eric Shoemaker is a founding partner and the President of Swell Companies Ltd., one of the largest cannabis processing companies in Oregon. Headquartered in Portland, the company manufactures, packages and distributes oil-based products to more than 250 wholesale and retail buyers across the state. Swell’s portfolio of in-house and third-party branded products are among the most well-recognized in Oregon.
Juriën Koster
Juriën KosterCEO Cannabis Industry Europe
During his work for Phytonext, a novel extraction technology that is suited for selective extraction of phytochemicals from natural materials, such as cannabis, Jurien found out there was not enough information to be found on the European cannabis industry. That’s why he founded the CIE. Cannabis Industry Europe provides more insight on the EU market and acts as an intermediate for the different players in the industry.
Danny Brody
Danny BrodyVice President of Investor Relations
Danny is the Vice President of Investor Relations at The Green Organic Dutchman Holdings Ltd. Danny has more than 10 years’ experience in finance and holds a Chartered Investment Manager designation from the Canadian Securities Institute. Mr. Brody has conducted presentations at various conferences around the
world specializing in finance and cannabis, including China, Europe, and North America.
Christine Smith
Christine SmithCEO of Grön Chocolate and GrönCBD
Christine is the founder and CEO of Grön Chocolate and GrönCBD, one of the largest OLCC licensed edible processors in Oregon and the first licensed CBD cafe/tasting room in North America. Christine brings over 20 years of experience as a licensed architect before changing gears in 2015 and parlaying her project management experience, her culinary passion and creative background into the cannabis industry.
Tristan Gervais
Tristan GervaisHead of Cannabis Investment Banking Europe
Tristan joined Canaccord Genuity in 2017 as Head of Cannabis Investment Banking Europe. He has over 15 years’ experience providing Investment Banking solutions to this unique pool of private capital across EMEA. Previously, he was an Executive Director in the UBS Global Family Office at UBS AG and also provided M&A Advisory for family and entrepreneur-owned businesses across EMEA at Deutsche Bank and J.P. Morgan.

The program will be updated, if you would like to stay informed about the upcoming speakers then you can register to our newsletter.



For more information about the programming, please subscribe to our newsletter.

If you have any other questions or remarks, feel free to email us: info@cannabiscapitalconvention.eu

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